You already know that whether you're a small business owner or a larger corporation, livestreaming can be a great way to reach a new audience and build deeper relationships with your existing customers.
You also know that a new year can represent a fresh start and the opportunity to set new goals for yourself and your brand, but accomplishing those goals can take some preparation and planning. Below, we’ve complied 10 of our best tips for helping you smash your goals and use livestreaming to its full potential, so you can connect with your audience and drive sales:
- Try something new! New year, new you. This is your chance to add a fun, different element to your current show that will engage and excite your audience. Whether it’s a giveaway, a demo, or a behind-the-scenes look at how the figurative sausage is made, the possibilities are endless.
- Consistency is key. You’re not going to sell a million products on your first livestream, because a big part of this industry is building up a loyal following, and that can take time. Your audience will want to learn about your products and form a relationship with you before they start making purchases, so take the time to schedule routine livestream events.
- On that note, it can take up to three months of consistency to see a notable increase in sales. If you don’t have the time for a weekly show, now is the time to delegate. Choose someone on your team whose primary job is to make sure you go live at least once a week.
- For best results, consider a daily live presence. This doesn’t have to mean you’re producing a scripted show; you can go live for 15 minutes each day to check in with your audience, deliver updates, and continue to build your relationships.
- Understand your audience: Before you start livestreaming, it's important to understand who your audience is and what they're looking for. Are they primarily interested in your product or service, or are they looking for more general information? Are they more likely to make a sale after knowing your backstory, or after seeing a demonstration of your products? Knowing this will help you create content that is tailored to your audience's needs and interests so you can plan out your schedule accordingly.
- Make sure to schedule every one of your livestreams on MARKET. This allows us to promote you on our own social channels, and encourages our users to take the time to check out your show.
- Promote your livestreams: One of the biggest challenges of livestreaming is getting people to tune in. Be sure to promote your livestreams in advance through social media, email lists, and other channels, and simulcast your livestreams on your existing social platforms. You can also consider running a social media contest or giveaway to encourage people to tune in.
- Engage with your audience: Livestreaming is a two-way conversation, so be sure to engage with your audience during your streams. Take questions from viewers, respond to comments, and create a sense of community around your brand. This will help you build deeper relationships with your audience and make them more likely to purchase your products or services.
- Make use of the Platform's Analytics: Make sure you check the analytics of the platform you have chosen. Look into the views, engagement and conversion data. It will give you an insight into what type of content your audience prefers and whether it is working or not, giving you an idea to adjust your strategy.
- Be natural and authentic. YOU are the personality behind your brand, so don’t put on a façade. Your audience will connect with who you are, not who you think you should be.
By following these tips, you'll be able to create high-quality livestreams that will help you grow your business and achieve your goals. Remember that it's a process and it takes time, so don't be afraid to experiment and make adjustments along the way.